How To Stand Out In A Crowded Market

How To Stand Out In A Crowded Market

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There are thousands of Pilates instructors in the world, quite a few in your state and possibly a good number in your town. So how do you differentiate yourself from them? What makes you different?

The answer is simple – YOU!

When you chose to become a Pilates instructor you chose a career that has a hugely positive impact on the world. You probably chose this path because you were inspired by the pilates method and what is does to the body. Perhaps you or someone close to you benefited from the incredible changes that comes from having an excellent teacher, or perhaps through Pilates you found a community of people who care about feeling good and moving better – just like you.

Whatever your story, don’t keep it to yourself. Share it!

When people hear your story they will relate to you and feel more connected.

This is the foundation for creating a strong personal brand.

It’s the details that make you memorable. I know that as instructors we are often told to not “get too close” but we are inherently close to our clients whether we like it or not. Sharing a bit about what got you to this point will help to establish trust. And when people are depending on you to keep them injury free – trust is good!

I challenge you to speak from the heart – share your Pilates story with your clients and your prospective clients.

Good Luck!

Seran Glanfield, founder of Spring Three (www.springthree.com), is a small business strategist who works exclusively with boutique fitness studio owners and instructors. Using tried-and-tested methods and tools, she helps her clients get clear about their business, stand out from the crowd, and set the foundations for strong and sustainable growth. Originally from Wales (UK), Seran worked in finance before obtaining her certification under Romana’s Pilates at True Pilates in New York city in 2009. In addition to pilates, Seran enjoys running and paddle boarding. She lives in south Florida with her husband and two young children. 

Seran Glanfield

Seran Glanfield

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